Elephant Pants Case Study


Save elephants. Feel good.

About The Elephant Pants

In 2014, two friends found themselves looking up at an elephant and something clicked. They understood why elephants had been revered for thousands of years and why so many people traveled far and wide to see them. Determined to put an end to the exploitation of elephants around the world, the pair hatched a plan to help save them — Pants, but not just any pants, the most comfortable pants that anybody had ever worn.

Since The Elephant Pants opened its doors in 2014, it has sold more than 400,000 pairs of pants and donated more than $127,000 to organizations looking to make the world a safer place for elephants. The founders hope to someday expand their give-back business to help other endangered species and become a global brand.

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