Criquet Case Study



For the love of retro golf shirts. Finding efficiencies through 3rd party fulfillment.

About Criquet Apparel

The Criquet brand was founded in 2010 after two long-time friends reconnected in their early 20s and began a mission to find the perfect golf shirt. They wanted that retro fit and feel they remembered as kids when they’d wear their dad’s and uncle’s handme-downs. Realizing this was an apparel item not currently available in the market, they decided to start making it on their own. In 2013, the brand received some press and the business officially grew legs and took off.

"None of the current brands were targeting the 20 somethings with a quality retro collared shirt.”

– Michael Hamp, Minister of Finance and Ops at Criquet Shirts

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