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Of all the super powers in the universe, I’d choose the ability to predict the future. Or, if someone wants to go ahead and invent a crystal ball, I’ll be the first investor on Kickstarter. Predicting the future in business is hard enough, but predicting where this high-speed eCommerce train will take us is nearly impossible, says David Reinkemeyer, VP of Business Development at DM Fulfillment. We all have ideas of what might happen next, and we do our best to anticipate and plan for change, but it’s a constant state of evolution ultimately driven by consumers.Read more »
Whether you’re responsible for marketing or product development, listen up. This isn’t a list of earth-shattering, mind-blowing ideas, it’s simply a friendly reminder to get back to the basics of human psychology to improve what you do.
The original intent of Jeff Bezos, founder of Amazon, may have been to choose a name that started with an “A” to rank first in alphabetical listings. That’s pretty smart. But, to choose a name like Amazon that would later so appropriately fit the company, that’s genius. Not only is the Amazon the longest river in the world, it also carries the largest volume of water. The parallel is fascinating. It goes without saying, Amazon.com truly is a giant in the world of eCommerce and only a select few are large enough to take up head-to-head battle while the rest of us must buckle on our best lifejackets, jump in and hope we survive…and thrive.Read more »
Lori Montgomery, Marketing Program Manager, Distribution ManagementRead more »